- Sebastian Professional
Art Direction / Project Management / Project Planning
- press.sebastianprofessional.com is a site devoted to showcasing a unique array of looks from some of Sebastian's top stylists. The site acts as a repository for the media in the beauty and fashion space, as well as a resource for stylists across the country who want access to the recipes of the brands best looks.As the Art Director for this project it was my job to ensure we delivered an on brand design and experience while still adhering to the brand bible of the client. I conducted research on best practices in the use of flash in presenting beauty and fashion photography. I helped shape the messaging of the final product, pitched creative work to ancillary PR agency DeVries, as well as Sebastians own internal branding team. Additionally, I was responsible for the project management and drove the project forward through to launch.
Flash based hair product portfolio
Art Direction, Interaction Design, Web Design