As the Art Director for this project it was my job to ensure we delivered an on brand design and experience while still adhering to the brand bible of the client. I conducted research on best practices in the use of flash in presenting beauty and fashion photography. I helped shape the messaging of the final product, pitched creative work to ancillary PR agency DeVries, as well as Sebastians own internal branding team. Additionally, I was responsible for the project management and drove the project forward through to launch.